Though Vijay’s Bairavaa opened well when it was released a fortnight back on 12th January to cash in on the extended weekend Pongal holidays, its collections in theatres took a severe beating last week due to the Jallikkattu protests.
Jallikkattu fever gripped the State hard during last week as students and youths supported by the people took to non-violent agitation and protest voluntarily on their own in many cities and towns of the State, thus throwing normal life out of gear. Even Kollywood celebrities sat on a day-long fast last Friday at the premises of Nadigar Sangam in T. Nagar and surprisingly, their protest wasn’t given importance by media.
Released widely, Bairavaa stared well by collecting as many as Rs.16 crores the world over on its first day in theatres and the collections continued well for the next 4-5 days. It was a different story last week as the Jallikkattu protests kept students and youths emotionally attached to the protest and away from theatres due to which Bairavaa was hit hard.
The film’s collections are expected to pick up this week now that the protests in favour of Jallikkattu have been called off.